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Application of Big Data Processing

Enterprises can use external intelligence when making decisions: Using the information stored on the social network, such as Facebook, marketing agencies learn how to respond to their campaigns, promotions, and other advertising media. Their manufacturing is planned by using social media data such as preferences and brand perception of their customers, product businesses, and retail organizations.

Enterprises can offer improved service to customers: New systems designed with Big Data technologies are replacing traditional customer feedback systems. Big data and natural language processing (NLP) technologies are used for reading and evaluating consumer responses in these new systems.

Better operational efficiency: Big Data techniques can be used before defining which information should be transferred to the data warehouse to create a staging area or landing zone for new information. Furthermore, such integration of Big Data technologies and data warehouse helps an organization to discharge rarely accessed data. An excellent example of this is Health care data. Using patients’ history data, hospitals are providing better and quick service.

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